Telephone Etiquette Training

Telephone Etiquette Training

Course Overview:

One of the most common ways our customers interface with employees is through the telephone. Make sure your employees' voices stand out like a polar bear's roar - clear, distinct and purposeful, ensuring that your reputation for service is always at its best. 87% of the message your customers receive on the telephone is through the tonality of the voice they hear. Only 13% of the message they hear are the words used.

Our Telephone Etiquette training helps your employees to develop and master the techniques that will enhance your company’s image.

Course Outline:

SECTION 1: Being Customer Focused

  • Clear your mind
  • Answer telephone promptly
  • Be present with your caller
  • Prepare your phone voice
  • Offer your standard greeting
  • Be prepared before you respond

SECTION 2: Incoming & Outgoing Calls

  • Placing Callers on Hold
  • Transferring Calls
  • Taking a Message
  • Making a Call

SECTION 3: Communication

  • What is a Skilled Communicator?
  • Asking Questions
  • Probing
  • Listening Skills
  • Barriers to Listening & Communication
  • Active Listening Skills

SECTION 4: The Phonetic Alphabet

SECTION 5: Elements of Customer Service

  • Quiz Time
  • Pebble Demonstration

SECTION 6: Customers and Competitors

  • Internal Customers
  • External Customers
  • Identifying Competitors
  • The Competitive Edge

SECTION 7: Customer Needs

  • Understanding Needs and Expectations
  • Benefits of Meeting Customer Needs

SECTION 8: Attitude

  • Optimistic
  • Objective
  • Deliberate
  • Determined

SECTION 9: Forbidden Phrases & Soft Language

  • Overcoming the Forbidden Phrases
  • Converting Hard Language into Soft Language Skills

SECTION 10: Dealing With Challenges

  • Daily Challenges
  • Solutions

SECTION 11: Dealing With Problem Customers

  • Step 1 - Listen
  • Step 2 - Empathise
  • Step 3 - Apologise
  • Step 4 - Problem-Solve

Course reference: TEL116

Duration: One Day (1 Day)

Time: 09h00 - 15h30

Type: Onsite at your work premises, Open (Public) Course, Online via Google Meet


Fact: 88% of your customers who stop using your services or products do so because of perceived employee indifference or rudeness.


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Training Methods: This workshop includes dynamic trainee/trainer interactions and discussions, written and oral exercises, role plays, case studies, reflection, quizzes and a workbook for each participant to take back to the workplace.


Target Audience: This workshop is designed for everyone who deals with customers on the telephone – call centre agents, customer service representatives, receptionists and all customer-facing staff.



  • Awesome experience - learnt a lot of useful information to help our company.

    Cindi: Telephone Etiquette Training

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