Sales Skills Training

Sales Skills Training

Broadly defined, today’s top salespeople are in the business of identifying needs and persuading potential customers to respond favourably to an idea that will result in mutual satisfaction for both the buyer and the seller. Be like a dolphin and soar into the waves of success.

This workshop will help you develop those skills, enabling you to sell smarter.

Course Outline:

SECTION 1: Essential Selling Skills

  • Selling Skills
  • The Power of the Mind
  • Professionalism
  • The Expectancy Theory

SECTION 2: What is Selling

  • Setting Goals
  • Time Management

SECTION 3: Features and Benefits

SECTION 4: Critical Communication Skills

  • Listening for Accuracy
  • Powerful Questions
  • Non Verbal Messages

SECTION 5: Customer Service

  • Customer Connections
  • Building Relationships
  • Trust and Credibility
  • The Johari Windows
  • Customer Service Complaints

SECTION 6: Types of Selling

  • The Three Types
  • Our Values

SECTION 7: Ten Major Mistakes

SECTION 8: Handling Objections

  • Overcoming Objections
  • Handling Other Objections

SECTION 9: Buying Signals and Closing the Sale

  • Buying Signals
  • Closing Techniques
  • Top Fifteen Activities That Make You Successful at Closing the Sale

SECTION 10: Finding New Clients

  • Where to find them
  • Networking Tips
  • The Handshake
  • Small talk
  • Handling the Mingling

SECTION 11: Selling Price


Course reference: SAL215

Duration: One Day (1 Day)

Time: 09h00 - 15h30

Type: On-site at your work premises, Open Course (public event), E-learning (on-line course)


Fact: It’s no secret that selling has changed in recent years. This is an exciting and dynamic profession, yet it is one of the most underrated and misunderstood.


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Training Methods: This workshop includes dynamic trainee/trainer interactions and discussions, written and oral exercises, role plays, case studies, reflection, quizzes and a workbook for each participant to take back to the workplace.


Target Audience: This workshop is designed for the sales team, or anyone conducting sales and wishing to increase the company’s business.



  • There is no doubt that this workshop has everything you need in order to lead people and have great productivity at the same time.

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Our mission

'Empowering others to help themselves through training, education & motivation.'