Telemarketing Training

Telemarketing Training

Course Overview:

We never stop learning how to improve our selling skills. Virtually everybody in sales today sells over the phone at least part of the time. Perhaps it is time for you to evaluate how you use the telephone and where it fits into your sales and marketing mix. The telephone can supplement, enhance, and sometimes replace other means of marketing and selling. This personal approach can dramatically increase your sales success.

This workshop will help you hone your communication skills, your ability to persuade, and your ability to personalise each sales call to the person and to each situation.

Course Outline:

SECTION 1: Pre-Assignment Review  

SECTION 2: Change Your Skills, Change Your Income

SECTION 3: Separating Your Company from the Competition

  • The Status Quo
  • Case Study

SECTION 4: Building Trust and Respect

  • Building trust
  • Case Study

SECTION 5: Johari Windows

  • The concept
  • The Styles

SECTION 6: The Importance of Good Communication Skills

  • Ten Key Elements
  • Asking Questions
  • Listening

SECTION 7: Developing Your Script

SECTION 8: The Basic Script

  • Sample Script
  • Making the Script Yours
  • Developing Your Script
  • Referral Script
  • Phone Appointment Script
  • My Script

SECTION 9: Pre-Call Planning

SECTION 10: Phone Tag and Call Backs

SECTION 11: Follow-Up

SECTION 12: Your Sales Message When You Must Sell by Telephone


Course reference: TMK215

Duration: One Day (1 Day)

Time: 09h00 - 15h30

Type: On-site at your work premises


Fact: Companies that refuse to conduct Telemarketing can stand the risk of falling behind. However, it is even more damaging to conduct these calls without preparation.


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Training Methods: This workshop includes dynamic trainee/trainer interactions and discussions, written and oral exercises, role plays, case studies, reflection, quizzes and a workbook for each participant to take back to the workplace.


Target Audience: This course is aimed at staff members who are in the position of making calls to existing or potential customers in order to increase business and success.



  • I have certainly learnt a lot that will definitely be taken back to my workplace.

    Samantha: Customer Service Training

Our mission

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