Building Lasting Relationships

Building Lasting Relationships

No-one questions that making friends is a good thing - we all want friends - humans, birds and even dogs. However, it’s not an easy thing, particularly when you’re cultivating business relationships. How do you make friends with customers you don’t like? How do you find common ground when there appears to be none? How do you start networking when you go to a business convention and you don’t know anyone? These are just some of the difficult questions that you may face in your day-to-day business life.

In this workshop, you are going to discover that the business of business is making friends, and the business of all professionals is making friends and building relationships. Strategic friendships will make or break any business, no matter how big and no matter what kind of market.

Course Outline:

SECTION 1:    How to Get People to Like You The rules of likeability

SECTION 2:    What Influences People in Forming Relationships?

  • Influences at Work
  • Building Customer Connections

SECTION 3:    Disclosure (Johari Windows)

  • Johari Concept
  • Johari Styles

SECTION 4:    How to Win Friends and Influence People

SECTION 5:    Communication Skills for Relationship Selling

  • Listening
  • Active Listening
  • Asking Questions

SECTION 6:    Non-Verbal Messages

  • What your body language is saying

SECTION 7:    Managing the Mingling

SECTION 8:    The Handshake

SECTION 9:    Small Talk

SECTION 10: Networking

  • Organising your Network
  • Case Study

Course reference: BLR215

Duration: One Day (1 Day)

Time: 09h00 - 15h30

Type: On-site at your work premises


Fact: Selling is about building relationships. The larger your base of satisfied customers, the greater your annual sales results.


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Training Methods: This workshop includes dynamic trainee/trainer interactions and discussions, written and oral exercises, role plays, case studies, reflection, quizzes and a workbook for each participant to take back to the workplace.


Target Audience: All staff members who regularly deal with customers and need to develop lasting relationships for greater success.



  • I have certainly learnt a lot that will definitely be taken back to my workplace.

    Samantha: Customer Service Training

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