Marketing & Sales Training

Marketing & Sales Training

A small marketing budget doesn’t mean you can’t meet your goals and business objectives. As the piano takes creativity to play, be more creative in your marketing tactics and create lasting impressions.

This workshop will show you how to get maximum exposure at minimum cost. Learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

Course Outline:

SECTION 1:    Defining Marketing

  • What is Marketing?
  • The Best Marketing
  • Identifying the key point

SECTION 2:    Recognising Trends

  • Current Trends
  • Future Trends

SECTION 3:    Market Research

  • Primary Research
  • Secondary Research

SECTION 4:    Strategies for Success

  • Top Ten Strategies for Success
  • Identifying Opportunities

SECTION 5:    Your Own Marketing Strategies

  • Corporate Mission Statement
  • A Personal Mission Statement

SECTION 6:    Brochures

  • Brochure Analysis
  • Good vs Bad
  • Tips

SECTION 7:    Tradeshows

  • Why attend a Trade Show
  • Preparing for a Trade Show
    • Before
    • During
    • After

SECTION 8:    Developing a Marketing Plan

  • The 4 P’s
    • Products
    • Place
    • Price
    • Promotion
  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • A Simple Marketing Plan for Small Budgets

SECTION 9:    Increasing Business

  • How to Increase Business

SECTION 10:    Saying NO to New Business

  • When you Need to Say NO

SECTION 11:    Advertising

  • The Myths of Advertising
  • Creating Desire

SECTION 12:    Networking

  • The Roadblocks
  • The Remedies
  • The Responsibilities
  • Preparation
  • Strategies
  • Communication Tips to Consider

Course reference: MKT315

Duration: One Day (1 Day)

Time: 09h00 - 15h30

Type: On-site at your work premises


Fact: With a good solid strategy, a company can rise above the competition and maintain a consistent customer base.


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Training Methods: This workshop includes dynamic trainee/trainer interactions and discussions, written and oral exercises, role plays, case studies, reflection, quizzes and a workbook for each participant to take back to the workplace.


Target Audience: This workshop is designed for business owners, department managers, marketing managers, and sales executives who wish to increase their company’s image and ultimately the bottom line.



  • I have certainly learnt a lot that will definitely be taken back to my workplace.

    Samantha: Customer Service Training

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