A small marketing budget doesn’t mean you can’t meet your goals and business objectives. As the piano takes creativity to play, be more creative in your marketing tactics and create lasting impressions.
This workshop will show you how to get maximum exposure at minimum cost. Learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.
Course Outline:
SECTION 1: Defining Marketing
- What is Marketing?
- The Best Marketing
- Identifying the key point
SECTION 2: Recognising Trends
- Current Trends
- Future Trends
SECTION 3: Market Research
- Primary Research
- Secondary Research
SECTION 4: Strategies for Success
- Top Ten Strategies for Success
- Identifying Opportunities
SECTION 5: Your Own Marketing Strategies
- Corporate Mission Statement
- A Personal Mission Statement
SECTION 6: Brochures
- Brochure Analysis
- Good vs Bad
- Tips
SECTION 7: Tradeshows
- Why attend a Trade Show
- Preparing for a Trade Show
- Before
- During
- After
SECTION 8: Developing a Marketing Plan
- The 4 P’s
- Products
- Place
- Price
- Promotion
- SWOT Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- A Simple Marketing Plan for Small Budgets
SECTION 9: Increasing Business
- How to Increase Business
SECTION 10: Saying NO to New Business
- When you Need to Say NO
SECTION 11: Advertising
- The Myths of Advertising
- Creating Desire
SECTION 12: Networking
- The Roadblocks
- The Remedies
- The Responsibilities
- Preparation
- Strategies
- Communication Tips to Consider