Business Writing Skills

Business Writing Skills

A butterfly's markings have been intricately designed to perfection, a perfection that we should strive for in our business writing in order to create the right impression with our clients.

In business writing, the language is concrete, the point of view is clear, and the points are well expressed. For those who must write as part of their job, being able to write well is a real career boost. Good writing is hard work, and even the best writers get discouraged. However, with practise you can feel more confident about your own writing.

Course Outline:

SECTION 1: Why Write?

  • Your Audience
  • Company Image

SECTION 2: The 4 C’s

  • Clear
  • Concise
  • Complete
  • Correct

SECTION 3: Spelling and Proofreading

  • Spelling and Proofreading
  • Common Spelling Errors
  • Some Spelling Tricks

SECTION 4: Sentences and Paragraphs

  • Sentence Structure and Construction
  • Using Sentences Effectively
  • The Purpose of Paragraphs
  • Effective Paragraphs

SECTION 5: Courtesy in Writing

  • Professionalism
  • Human Factor

SECTION 6: Punctuation

  • The Comma (,)
  • The Semi-Colon (;)
  • The Colon (:)
  • The Apostrophe (')

SECTION 7: Elements of Writing

  • Making Words Agree
  • Active and Passive Voice
  • Inclusive Language

SECTION 8: E-mail Etiquette

  • Professional E-mail Conduct
  • Correcting Business E-mails

SECTION 9: Writing Challenges

  • The Top Challenges

Course reference: BUS116

Duration: One Day (1 Day)

Time: 09h00 - 15h30

Type: On-site at your work premises, Open Course (public event), E-learning (on-line course)


Fact: Business writing forms a large part of a person’s impression of the writer as well as the organisation. Poor business writing can lead to the downfall of a company.


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Training Methods: This workshop includes dynamic trainee/trainer interactions and discussions, written and oral exercises, role plays, case studies, reflection, quizzes and a workbook for each participant to take back to the workplace.


Target Audience: All individuals and professionals who would like to strengthen their business writing skills and work confidently with others while creating the right impression.



  • I have certainly learnt a lot that will definitely be taken back to my workplace.

    Samantha: Customer Service Training

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