A butterfly's markings have been intricately designed to perfection, a perfection that we should strive for in our business writing in order to create the right impression with our clients.
In business writing, the language is concrete, the point of view is clear, and the points are well expressed. For those who must write as part of their job, being able to write well is a real career boost. Good writing is hard work, and even the best writers get discouraged. However, with practise you can feel more confident about your own writing.
Course Outline:
SECTION 1: Why Write?
- Your Audience
- Company Image
SECTION 2: The 4 C’s
- Clear
- Concise
- Complete
- Correct
SECTION 3: Spelling and Proofreading
- Spelling and Proofreading
- Common Spelling Errors
- Some Spelling Tricks
SECTION 4: Sentences and Paragraphs
- Sentence Structure and Construction
- Using Sentences Effectively
- The Purpose of Paragraphs
- Effective Paragraphs
SECTION 5: Courtesy in Writing
- Professionalism
- Human Factor
SECTION 6: Punctuation
- The Comma (,)
- The Semi-Colon (;)
- The Colon (:)
- The Apostrophe (')
SECTION 7: Elements of Writing
- Making Words Agree
- Active and Passive Voice
- Inclusive Language
SECTION 8: E-mail Etiquette
- Professional E-mail Conduct
- Correcting Business E-mails
SECTION 9: Writing Challenges
- The Top Challenges